About
Minocqua Chevrolet is Now 100% locally owned and a full-service Chevrolet dealership that is located in the heart of Wisconsin’s beautiful Northwoods, in Minocqua, Wisconsin.
The History of Minocqua Chevrolet
In 2016 the dealership was purchased from Sedlak Chevrolet Buick by Marthaler Automotive, and became known as Marthaler Chevrolet Buick of Minocqua. In January 2017, Mark Biesterfeld became the General Manager and relocated to the beautiful Northwoods, with the hope and dream of someday owning the dealership himself. With the help of a great support team not only here at the dealership but also at Marthaler Automotive and Aaron Marthaler, that hope and dream became a reality in 2025. The birth of the new name, Minocqua Chevrolet, represents the moment that Mark Biesterfeld became the sole owner of Marthaler Chevrolet of Minocqua thus opening the next chapter known as Minocqua Chevrolet!
Why Minocqua Chevrolet? ... as a best price Chevrolet franchised dealer, we are committed to offering a “Transparent. No Nonsense. No Games. No Gimmicks. No-hassle” approach to buying and servicing vehicles. With a wide selection of new Chevrolet models and quality pre-owned vehicles available. Our locally rooted team takes pride in providing a friendly, customer-first experience—from sales and financing to service and maintenance. We believe in building long-term relationships with our customers and our community by delivering value, trust, and exceptional care with every visit. Whether you're looking for a rugged Silverado, a fuel-efficient Equinox, or reliable vehicle service, Minocqua Chevrolet is your hometown destination. Visit us today and experience why so many customer across the United States, from California to Maine, from Florida to Alaska choose Minocqua Chevrolet as their dealership of choice.
The History of Minocqua Chevrolet
In 2016 the dealership was purchased from Sedlak Chevrolet Buick by Marthaler Automotive, and became known as Marthaler Chevrolet Buick of Minocqua. In January 2017, Mark Biesterfeld became the General Manager and relocated to the beautiful Northwoods, with the hope and dream of someday owning the dealership himself. With the help of a great support team not only here at the dealership but also at Marthaler Automotive and Aaron Marthaler, that hope and dream became a reality in 2025. The birth of the new name, Minocqua Chevrolet, represents the moment that Mark Biesterfeld became the sole owner of Marthaler Chevrolet of Minocqua thus opening the next chapter known as Minocqua Chevrolet!
Why Minocqua Chevrolet? ... as a best price Chevrolet franchised dealer, we are committed to offering a “Transparent. No Nonsense. No Games. No Gimmicks. No-hassle” approach to buying and servicing vehicles. With a wide selection of new Chevrolet models and quality pre-owned vehicles available. Our locally rooted team takes pride in providing a friendly, customer-first experience—from sales and financing to service and maintenance. We believe in building long-term relationships with our customers and our community by delivering value, trust, and exceptional care with every visit. Whether you're looking for a rugged Silverado, a fuel-efficient Equinox, or reliable vehicle service, Minocqua Chevrolet is your hometown destination. Visit us today and experience why so many customer across the United States, from California to Maine, from Florida to Alaska choose Minocqua Chevrolet as their dealership of choice.